Filters are good, but great skin is BETTER.

Although most people love the warmth and light of the sun, too much sun exposure can significantly damage your skin. The sun's heat dries out areas of unprotected skin and depletes the skin's supply of natural lubricating oils. In addition, the sun's ultraviolet (UV) radiation can cause burning and long-term changes in the skin's structure.

Science estimates that how young or old you look is greatly impacted by how much sun exposure you’ve endured: the sun takes as much as 80-90% of the heat for your prematurely aged skin.